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Digital Marketing

We’re here to help you with your website. If you don’t have one – we can build you one, need a new one – we can make that happen, have a problem with your current site that you need resolved – give us a call.

Types of Websites

We build sites that create solutions. We can help customers contact you for estimates, find your contact information or location, or sell your product online with an ecommerce website. We design and build sites that fit your business needs.

Content Strategy

Without a content strategy, most small businesses struggle to put together content that is geared towards their customers. Content should both answer questions and move a customer to the logical next step with your company. Our ultimate goal is to help bring you more customers and our strategy helps keep you, or your hired content creator, on track.

Design

We’re not here to sell you pretty. Don’t get us wrong, we want your site to look good, but more importantly, we want it to do what you need it to do. That’s why we work within a flexible template system and build your site around function first. The truth is, most small businesses don’t need a custom design for their website, they need a site that works. If you’ve got a logo and color scheme – great, we can work with that. Photos? Videos? We can work with those too. Don’t have those things? No problem, we can make it work without them.

Technology

Our go-to Content Management Solution is WordPress. Primarily because it’s free and easy to use. We don’t need to charge you a yearly fee to license the system or surprise you with charges when you want to add another user to help manage your content. In addition to being a free to use system, there are a number of free tools and extensions that allow us to add additional features to your site at no additional costs. Lastly, the system is not proprietary. We’re not locking you into a custom platform that you can’t use anywhere else. We’ll work hard to keep you as a customer – but WordPress is one of the most portable systems available. You’ll have no problem finding a vendor who can take over your site if you ever out-grow our services.

Mobile

We’ve found that our clients see more than 60% of traffic to their websites coming from mobile devices. All of our sites are constructed in a way that allows them to be viewed on all devices, and not just shrunk down with tiny text. Our theme’s have built-in features that will automatically resize text, photos, video, and forms so that they’re easily viewed and used by your customers.

Keyword Research

You’ve got to start off on the right foot. You already have a solid understanding of your services and the value that customers receive, but in order to connect with new customers we need to confirm how they search for your services. Using historical trends from Google we’ll be able to review what searches are used most often to located businesses like you. Armed with this information, we can gear our content to match those terms.

Customer Profiles

If you’ve got multiple types of customers, you may need to use different terms for each. For example, you likely have features and benefits of your services that would be more important for your commercial business, but may not be important to your residential customers. Understanding the needs of both is important to a sound content strategy. We’ll help you identify and plan for all of your customer profiles.

Content Calendars

You’ve got to start off on the right foot. You already have a solid understanding of your services and the value that customers receive, but in order to connect with new customers we need to confirm how they search for your services. Using historical trends from Google we’ll be able to review what searches are used most often to located businesses like you. Armed with this information, we can gear our content to match those terms.

Additional Services

Information Architecture
Conversion Optimization
A/B Testing
Search Engine Optimization

Hello.

We'd love to chat with you. Reach out in whatever way you're comfortable.

EMAIL
[email protected]

PHONE
605 868 8689

ADDRESS
Sioux Falls, South Dakota